Do you need a business plan, market analysis, or some other consulting service to help your new venture pick up steam? The Washington and Lee University Venture Club is currently accepting projects for Fall Term 2013. Project applications submitted by students, alumni, and parents of current students will receive priority. Please contact Mark Sowinski or Alex Hensleigh for more information. Click on this link to read more about how we approached a recent project: Icebox Consulting Project Summary.
Icebox Coffee (Spring 2013)
The Venture Club developed a sales and marketing strategy for Icebox Coffee, an iced coffee concentrate startup, founded by Bebe Goodrich ’07, in Birmingham, Alabama. The VC evaluated strategic alternatives and developed a plan facilitating cost effective new customer acquisition, while remaining a lean organization. The VC also advised the client on branding and conducted market research among the products target demographic.
“As a start-up business in a rapidly changing industry, partnering with the Venture Club provided an opportunity to work on the business rather than in it. Through their work and advisement, we were able to provide a path forward that is competitive yet obtainable.” Bebe Goodrich ’07, Founder of Icebox
For more on Icebox Coffee click here.
Team: Mark Sowinski, H. Nicholas Luther, Trip Cole, Devon Daly, Joey Manzinger
Hero Me (Fall 2012)
Josh Bryan came to us with his idea for action figures that kids could create themselves. The Venture Club provide him assistance with his company, Hero Me, focused on more robust marketing research and exploring manufacturing opportunities. The Venture Club developed marketing strategy for Hero Me, a customizable action figure startup. Focused on researching market dynamics, customer preferences, and strategically differentiating the product in the marketplace.
Team: Alex Fernandez, Dylan Chou, John Torrell, Annie Buttarazi
Edmond Mattioli Project (Fall 2012)
Edmond Mattioli is a local stonemason who began to build unique metal artwork after an injury. One of his early pieces was a 9 ½ by 22 foot Tyrannosaurus Rex. Ed approached the Venture Club for help with his marketing plan. The Venture Club was able to custom design a website for Mattioli from scratch along with providing him with a new marketing approach. The marketing suggestions the Venture Club was able to provide were numerous. Suggestions included everything from advising that Mattioli make smaller pieces to using his name as the domain name for the website.
KYCK.com (Fall 2012)
This fall we started a project with KYCK.com, which is a digital media platform that serves as a place for users to share and discover personalized soccer content. Users can access the website or use the mobile app to build a custom profile and personalize the content that appears in the home page KYCK feed. Our consulting group, which consists of Dylan Florig, Mariel Pearl, Morgan Thompson and I, has gathered statistical data that will help the KYCK team identify the target market and its specific tendencies. We have also gathered in-depth feedback from soccer enthusiasts and other internet users to fine tune some of the features on the website and create a more user friendly interface. Our feedback and analysis of KYCK.com has proven to be very constructive as much of our suggested changes are already featured on the website. The project has been rewarding so far and we look forward to continuing our work with Trent Hawthorne and the rest of the KYCK team.
Udu (Fall 2012)
Our group worked on the venture Udu, which is a clothing line developed by James Williams. During a visit to Kenya while traveling abroad, James came across a unique fabric that he thought would make for great use in apparel. To help get this idea to market, we were able to successfully partner with Feed the Children, a multimillion dollar charity who agreed to help us with manufacturing and distribution, and provide advise along the way. With the help of Feed the Children, and the guidance of many local retailers, we were able to develop a rough business plan regarding cost of production and target sale price. Furthermore, we also built a functional website to sell Udu apparel. As we continue to work on this project, our goal is to receive a sample of roughly 100 Livlyhoods to distribute on campus during the spring.